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SHUN 旬 Omakase Experience https://youtube.com/shorts/0-mfEHMbD6whttps://youtube.com/shorts/JHm-h4myhxE?feature=share CLIENT SHUN 旬 CAMPAIGN TYPE Omakase Launch DELIVERABLES 15s + 90s Shorts DIRECTOR Rico Astina OVERVIEW Most people sit down at a restaurant and open a menu. At SHUN, there is no menu. Omakase, loosely translated as “I leave it up to you,” is a complete transfer of trust from guest to chef. You sit down at an 11-seat counter in Canggu, and Chef Mark Jeremie Oliver takes you through 13 to 18 courses, each one decided by what’s best that day, not what’s easiest to explain. The film was built to introduce that concept to an audience who may have never heard the word omakase, and to go one layer deeper into what separates SHUN from any other Japanese restaurant in Bali. That layer is Jyukusei: a dry-aging technique applied to fish that runs counter to everything people assume about freshness. Aging fish under controlled temperature and humidity for days, sometimes weeks, produces deeper umami, silkier texture, and flavor complexity that just-caught fish simply cannot deliver. Fresh isn’t always best. At its best is something different entirely. The guest experience is the third thread. You sit, you trust, and the story unfolds, crafted in front of you, plated with care, in a space that feels warm, minimal, and intentional. No distractions. Just a chef, a counter, and a sequence of courses that builds into something you didn’t see coming. The campaign’s job was to make people feel that anticipation before they ever booked a seat.

THE EDGE Menu Launch CLIENT The Edge Bali CAMPAIGN TYPE Menu Launch DELIVERABLES 60s + 20s Shorts DIRECTOR Rico Astina OVERVIEW Carved into the rugged cliffs of Uluwatu, The Cave by Chef Ryan Clift is Bali’s first subterranean dining destination — and it wasn’t built so much as discovered. Found over six metres below ground in 2013 during construction of a new villa, the cave sat conserved and untouched until Chef Ryan Clift saw what it could become. Today, it seats 22 people inside walls that have been here for 25,000 years. The campaign was built to introduce a new menu in a space that already carries its own weight. Chef Clift’s latest menu doesn’t fight the setting — it earns it. His personal favorite, the Foie Gras Éclair, says everything about his approach: a pastry you’d recognise from a street window, filled with one of the most indulgent ingredients in a professional kitchen. Playful on the surface, precise underneath. But The Cave is only one part of The Edge’s story. Up above, at One Eighty, Chef Suasa brings the ocean to the table — a seafood platter built for a day club that literally hangs over it, with a glass-bottom sky pool and the Indian Ocean stretching out beneath your feet. Different energy, same commitment to making the setting mean something. The cocktail film completes the picture — not as an afterthought, but as the thread that connects both worlds. Craft, atmosphere, intention. Whether you’re descending into the cave or watching the sun set from the cliff’s edge, the drink in your hand was made with the same care as everything else. This campaign wasn’t about showcasing a menu. It was about showing people that The Edge is a place where every detail — the food, the space, the light, the glass you’re holding — was put there on purpose.Two things I still need:Your exact deliverable — how many films, cut lengths, where they ranYour role — did you direct, produce, concept all of this?Sonnet 4.6Extended

FORE CSR https://youtu.be/XzoM3Fn4CcE CLIENT Fore CAMPAIGN TYPE CSR: Heroes DELIVERABLES 60s DV Commercial DIRECTOR Ikhtiar Maulana OVERVIEW In the F&B space, the product is always front and center. The coffee, the packaging, the aesthetic. FORE Coffee had all of that. But the brand carried something less visible — the people behind each cup who rarely get named. The Fore Hero campaign turned the camera away from the product and toward the hands that make it possible. Baristas who blend with precision and warmth. Riders who show up in the middle of the city’s chaos to deliver something that still feels personal. People for whom this isn’t just a job — it’s a craft they take seriously. The film doesn’t celebrate them loudly. It does something harder: it slows down. It finds the dignity in an ordinary delivery, a single order reaching a single person, and asks the audience to see what’s really being handed over. Not just coffee — but care, made consistent at scale. At a time when brands chase noise, FORE chose depth. The Fore Hero campaign was a reminder that the best brands aren’t built on product alone — they’re built on the people who believe in it enough to carry it forward, every single day.