Author name: Tristan D. Rama

SHUN Omakase

SHUN 旬 Omakase Experience https://youtube.com/shorts/0-mfEHMbD6whttps://youtube.com/shorts/JHm-h4myhxE?feature=share CLIENT SHUN 旬 CAMPAIGN TYPE Omakase Launch DELIVERABLES 15s + 90s Shorts DIRECTOR Rico Astina OVERVIEW Most people sit down at a restaurant and open a menu. At SHUN, there is no menu. Omakase, loosely translated as “I leave it up to you,” is a complete transfer of trust from guest to chef. You sit down at an 11-seat counter in Canggu, and Chef Mark Jeremie Oliver takes you through 13 to 18 courses, each one decided by what’s best that day, not what’s easiest to explain. The film was built to introduce that concept to an audience who may have never heard the word omakase, and to go one layer deeper into what separates SHUN from any other Japanese restaurant in Bali. That layer is Jyukusei: a dry-aging technique applied to fish that runs counter to everything people assume about freshness. Aging fish under controlled temperature and humidity for days, sometimes weeks, produces deeper umami, silkier texture, and flavor complexity that just-caught fish simply cannot deliver. Fresh isn’t always best. At its best is something different entirely. The guest experience is the third thread. You sit, you trust, and the story unfolds, crafted in front of you, plated with care, in a space that feels warm, minimal, and intentional. No distractions. Just a chef, a counter, and a sequence of courses that builds into something you didn’t see coming. The campaign’s job was to make people feel that anticipation before they ever booked a seat.

SGi + FINNS Beach Club

SGi + FINNS BEACH CLUB Search and Rescue Launch https://youtu.be/jBpVw7l2_Dk CLIENT SGi CAMPAIGN TYPE Search and Rescue Launch DELIVERABLES 120s Trailer + Stills DIRECTOR Tristan D. Rama OVERVIEW Bali receives millions of visitors a year. Until February 2026, it had no dedicated search and rescue helicopter with hoist capability — the kind that can reach someone in the water without ever touching the ground. That gap was real, and the cost of it was measured in response times. The trailer opens with a rescue in Padangbai — a coastal stretch far from the city, where the distance between an emergency and the nearest help is exactly the kind of gap that determines outcomes. It’s not a simulation. It’s the reality that made this initiative necessary, and the reason a beach club, an aviation operator, and a national agency ended up in the same room signing an MOU. FINNS Beach Club funded the aircraft. SGi put it in the air. BASARNAS formalized the partnership — making this the first public-private SAR collaboration of its kind in Bali. TDR Films was commissioned to produce the launch trailer: a cinematic piece built to carry the weight of what this helicopter actually means. Urgent enough to make you feel the stakes. Epic enough to honor the mission. And hopeful enough to remind you that the point of all of it is that someone makes it home.

Biolysin

BIOLYSIN Product Launch https://youtu.be/9c4k0MCnkIw CLIENT BIOLYSIN CAMPAIGN Always Has Been DELIVERABLES 60s DV Commercial DIRECTOR Ikhtiar Maulana OVERVIEW Every Indonesian parent knows the anxiety of a child who won’t eat. Biolysin has been the answer to that problem for 30 years — a children’s vitamin supplement trusted across generations, now with a fresh new look. The campaign leaned into something no brand messaging can manufacture: real parents, real results, real relief. Instead of a single spokesperson, the ad assembled a chorus of voices — mothers, grandmothers, parents from different backgrounds — each with the same story told in their own words. A child who used to be thin, now thriving. A habit that started with one generation and quietly passed to the next. Thirty years is a long time to earn trust. This campaign’s job wasn’t to introduce Biolysin — it was to remind Indonesia that it never left.

LG

LG Product Launch https://youtu.be/2tpar3Txeochttps://youtu.be/njR6b3HeYmc CLIENT LG CAMPAIGN TYPE Product Launch DELIVERABLES 20s + 45s DV Commercial DIRECTOR Ikhtiar Maulana OVERVIEW Indonesia doesn’t give you the luxury of waiting. The heat is constant, the humidity is relentless, and the pace of daily life doesn’t pause for laundry. For most people, the washing machine has always been the bottleneck — a chore that demanded time, attention, and still left room for error. LG’s AI DD technology changed the equation. By detecting fabric character and automatically selecting the optimal wash cycle, it removed the guesswork that most people didn’t even know they were carrying. Paired with Quick Wash + Dry, the promise wasn’t just cleaner clothes — it was clothes that were ready when you were. The campaign brief was functional: introduce the features. The real opportunity was behavioral — to reframe the washing machine not as an appliance, but as something that understands how you live.

The Edge

THE EDGE Menu Launch CLIENT The Edge Bali CAMPAIGN TYPE Menu Launch DELIVERABLES 60s + 20s Shorts DIRECTOR Rico Astina OVERVIEW Carved into the rugged cliffs of Uluwatu, The Cave by Chef Ryan Clift is Bali’s first subterranean dining destination — and it wasn’t built so much as discovered. Found over six metres below ground in 2013 during construction of a new villa, the cave sat conserved and untouched until Chef Ryan Clift saw what it could become. Today, it seats 22 people inside walls that have been here for 25,000 years. The campaign was built to introduce a new menu in a space that already carries its own weight. Chef Clift’s latest menu doesn’t fight the setting — it earns it. His personal favorite, the Foie Gras Éclair, says everything about his approach: a pastry you’d recognise from a street window, filled with one of the most indulgent ingredients in a professional kitchen. Playful on the surface, precise underneath. But The Cave is only one part of The Edge’s story. Up above, at One Eighty, Chef Suasa brings the ocean to the table — a seafood platter built for a day club that literally hangs over it, with a glass-bottom sky pool and the Indian Ocean stretching out beneath your feet. Different energy, same commitment to making the setting mean something. The cocktail film completes the picture — not as an afterthought, but as the thread that connects both worlds. Craft, atmosphere, intention. Whether you’re descending into the cave or watching the sun set from the cliff’s edge, the drink in your hand was made with the same care as everything else. This campaign wasn’t about showcasing a menu. It was about showing people that The Edge is a place where every detail — the food, the space, the light, the glass you’re holding — was put there on purpose.Two things I still need:Your exact deliverable — how many films, cut lengths, where they ranYour role — did you direct, produce, concept all of this?Sonnet 4.6Extended

Fore

FORE CSR https://youtu.be/XzoM3Fn4CcE CLIENT Fore CAMPAIGN TYPE CSR: Heroes DELIVERABLES 60s DV Commercial DIRECTOR Ikhtiar Maulana OVERVIEW In the F&B space, the product is always front and center. The coffee, the packaging, the aesthetic. FORE Coffee had all of that. But the brand carried something less visible — the people behind each cup who rarely get named. The Fore Hero campaign turned the camera away from the product and toward the hands that make it possible. Baristas who blend with precision and warmth. Riders who show up in the middle of the city’s chaos to deliver something that still feels personal. People for whom this isn’t just a job — it’s a craft they take seriously. The film doesn’t celebrate them loudly. It does something harder: it slows down. It finds the dignity in an ordinary delivery, a single order reaching a single person, and asks the audience to see what’s really being handed over. Not just coffee — but care, made consistent at scale. At a time when brands chase noise, FORE chose depth. The Fore Hero campaign was a reminder that the best brands aren’t built on product alone — they’re built on the people who believe in it enough to carry it forward, every single day.

D. G. Immigration

D.G. IMMIGRATION Product Launch https://youtu.be/EBg1K4IKYrI CLIENT D. G. Immigration CAMPAIGN Electronic Visa on Arrival DELIVERABLES 30s DV Commercial DIRECTOR Ikhtiar Maulana OVERVIEW Indonesia has always been a destination people want — but visa friction quietly kept travelers away. EVOA, launched by the Directorate General of Immigration, is Indonesia’s electronic visa on arrival: apply before you board, pay from anywhere, and enter with a simple scan. The campaign was built to make that simplicity felt, not just understood. A short-form video ad walked potential visitors through the entire process — step, scan, done — while framing the visa as the beginning of the journey, not a hurdle before it. The goal was direct: remove hesitation. With the option to apply at evisa.imigrasi.go.id and extend online in one click, EVOA positions Indonesia as a country that’s genuinely open — and this campaign made sure the right people knew it.

Bell Textron

BELL TEXTRON Customer Spotlight https://www.youtube.com/watch?v=EHFi6Hw78bo CLIENT Bell Textron CAMPAIGN TYPE Customer Spotlight DELIVERABLES 180s Brand Film + Stills DIRECTOR Tristan D. Rama OVERVIEW When SGi rebranded from HeliSGi in late 2023, they weren’t just changing a logo — they were signaling a new chapter for the company. A name change alone doesn’t move an industry. The people, the operations, the conviction behind the brand had to be seen. In early 2024, Bell Textron commissioned TDR FILMS to produce a customer spotlight film as part of their Joint Marketing Agreement with SGi. The brief was straightforward: capture why SGi chose Bell as their fleet of choice. But the real opportunity was bigger — to give SGi’s rebrand a human face at a moment when the company needed the industry to take notice. The result was a film that let SGi speak for itself. Through the voices of the people who fly and operate Bell aircraft day to day, the spotlight became less about a manufacturer-customer relationship and more about a shared commitment to performance and reliability in the field.

Tainted Bites: A Hidden Threat in Our Plate

SYNOPSIS Tainted Bites is a gripping short documentary that uncovers the invisible danger of microplastics infiltrating the island’s marine life—and eventually, our own bodies. Journeying from the open sea to bustling fish markets, the film features local fishermen, leading researchers, a medical expert, and an ocean activist. Together, they reveal how plastic waste is silently entering the food chain, affecting both human health and traditional livelihoods. Visually rich and emotionally resonant, Tainted Bites is a wake-up call to rethink our relationship with plastic—before it’s too late. CREW AND CAST Marvin Burman – Executive ProduceerTristan D. Rama – Producer & DirectorYudi Suarbawa – ProducerHarrie James Kerley – Producer AssistantCarly Althoff – Producer AssistantNi Ketut Ekayanti – Producer AssistantAmanda Selena Purnama – Producer AssistantPanji Dharmajaya – Director of PhotographyEka Aditya – Camera AssistantPande Satya – Production AssistantI Putu Ranu Fajar Maharta – Key CastSaliza Binti Mohd Elias – Key CastYudi Suarbawa – Key CastMuhammad Yudhi – Key CastAsep Natsir – Key CastKetut Sepel – Key CastEfraim Batunanggar – Key CastMuhammad Abraham – Key CastKrishna Dananjaya – Key Cast. AN OCEANHERO AND TDR FILMS PRODUCTION FILMED IN BALI AND KUALA LUMPUR | COMING SOON https://www.tdrfilms.com/wp-content/uploads/2025/09/TB-PREVIEW.mov STILLS