Lux Wagyu House is a premium Wagyu supplier based in Perth, Australia. Their product ends up on some of the best menus in the region — but like most suppliers, the hardest thing to market isn't the meat itself, it's the trust that serious restaurants put in them. That's the story we went to Perth to tell.

We filmed two of their restaurant partners — Guy Jefferey and Papi Katsu — each showcasing a signature dish built around Lux Wagyu meat. The format combined real kitchen footage with direct testimonials from the people behind the pass. No scripts, no staged reactions. Just chefs who chose this supplier talking honestly about why, while the food speaks alongside them on camera.

The campaign was designed to work as trade-facing content — the kind that convinces another restaurant owner in thirty seconds that Lux Wagyu House is the call to make. When your best salespeople are already on someone else's menu, you put them in front of a camera and let them close the deal.