CLIENT
The Edge Bali
CAMPAIGN TYPE
Menu Launch
DELIVERABLES
60s + 20s Shorts
DIRECTOR
Rico Astina
OVERVIEW
Carved into the rugged cliffs of Uluwatu, The Cave by Chef Ryan Clift is Bali's first subterranean dining destination — and it wasn't built so much as discovered. Found over six metres below ground in 2013 during construction of a new villa, the cave sat conserved and untouched until Chef Ryan Clift saw what it could become. Today, it seats 22 people inside walls that have been here for 25,000 years.
The campaign was built to introduce a new menu in a space that already carries its own weight. Chef Clift's latest menu doesn't fight the setting — it earns it. His personal favorite, the Foie Gras Éclair, says everything about his approach: a pastry you'd recognise from a street window, filled with one of the most indulgent ingredients in a professional kitchen. Playful on the surface, precise underneath.
But The Cave is only one part of The Edge's story. Up above, at One Eighty, Chef Suasa brings the ocean to the table — a seafood platter built for a day club that literally hangs over it, with a glass-bottom sky pool and the Indian Ocean stretching out beneath your feet. Different energy, same commitment to making the setting mean something.
The cocktail film completes the picture — not as an afterthought, but as the thread that connects both worlds. Craft, atmosphere, intention. Whether you're descending into the cave or watching the sun set from the cliff's edge, the drink in your hand was made with the same care as everything else.
This campaign wasn't about showcasing a menu. It was about showing people that The Edge is a place where every detail — the food, the space, the light, the glass you're holding — was put there on purpose.Two things I still need:Your exact deliverable — how many films, cut lengths, where they ranYour role — did you direct, produce, concept all of this?Sonnet 4.6Extended













