SGi + FINNS BEACH CLUB

Search and Rescue Launch

CLIENT

SGi

CAMPAIGN TYPE

Search and Rescue Launch

DELIVERABLES

120s Trailer + Stills

DIRECTOR

Tristan D. Rama

OVERVIEW

Bali receives millions of visitors a year. Until February 2026, it had no dedicated search and rescue helicopter with hoist capability — the kind that can reach someone in the water without ever touching the ground. That gap was real, and the cost of it was measured in response times.

The trailer opens with a rescue in Padangbai — a coastal stretch far from the city, where the distance between an emergency and the nearest help is exactly the kind of gap that determines outcomes. It's not a simulation. It's the reality that made this initiative necessary, and the reason a beach club, an aviation operator, and a national agency ended up in the same room signing an MOU.

FINNS Beach Club funded the aircraft. SGi put it in the air. BASARNAS formalized the partnership — making this the first public-private SAR collaboration of its kind in Bali. TDR Films was commissioned to produce the launch trailer: a cinematic piece built to carry the weight of what this helicopter actually means. Urgent enough to make you feel the stakes. Epic enough to honor the mission. And hopeful enough to remind you that the point of all of it is that someone makes it home.