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TDR FILMS produced a Meraki Villa lifestyle video that goes beyond the property itself, showing guests in Pemuteran, Buleleng what a stay actually feels like.
In practice, the brief meant turning Meraki into a doorway into Pemuteran itself — the rhythm of the local community, the everyday activity nearby, and the places worth stepping outside the villa for. Beyond the villa, the real opportunity was to sell an experience, not just a room.
Instead of a straightforward property tour, TDR FILMS approached this as a lifestyle film built around the villa's surroundings. The camera follows the experience of staying there outward, into the community and everyday life nearby.
Over three days, the crew filmed beyond the villa walls: salt farmers at work on Pemuteran's coastline, a local maker preparing traditional popcorn, and sundown at a beachside bar just steps from Meraki — each scene part of the story a guest can actually step into.
As a result, the main film was shot and edited to adapt naturally into portrait-format reels, shown below.
Ultimately, the Meraki Villa lifestyle video lives across the villa's own marketing channels, giving future guests a preview of the stay and the Pemuteran life around it — the salt farmers, the local food, and the beachside evenings — before they ever arrive.
